SEO: New Effect And Penalties of Fake Backlinks

Link Exchanges

Another type of backlink that can negatively
impact search engine rankings is a link
exchange. Although it’s certainly possible to
stay under the radar with one or two link
exchanges, getting more than that can
cause a penalty, which reduces rankings.
It’s important to understand that the search
engines have issues with excessive link
exchanges. A handful of these backlinks
shouldn’t do any harm, but when obtained
in excess, link exchanges can be toxic for
search engine rankings.
A link exchange involves two websites
linking to each other. However, it’s when
the link exchange looks unnatural or in
excess that problems arise.

Link Networks

In the last couple of years, the Internet has witnessed a massive increase in link networks. A link network can be any network of web properties that are used for the sole purpose of building backlinks to a website. There are both public and private links networks. Search engines have been taking action against the largest link networks. Some link networks are made out of websites that have expired while others are created with hundreds of free-hosted blogs. There is no denying that link networks pass serious ranking power. If they didn’t, then the search engines wouldn’t be attacking such networks so aggressively. However, while the ranking power of link networks can be quite potent, they also come with a huge level of risk. Due to the very strict stance that search engines have taken against link networks, both public and private, any websites caught using such networks are at risk for being penalized. In a worst-case scenario, a website might even be kicked out of the search index, which would cause a total loss of search engine traffic and rankings. It’s best for webmasters to avoid getting links from any type of link networks.

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